This course provides an introduction to basic marketing concepts. The purpose of this course is to teach students to identify the target market and the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan considering ethical and social factors and interpret marketing research data to forecast industry trends and meet customer demands. Participants will also develop a comprehensive marketing plan and apply course concepts to real or imaginary products. |
At the end of this course, students will be able to: 1. Communicate effectively with people from diverse backgrounds, occupations, and cultures; 2. Compose written business communication materials like reports, letters, e-mails, memos, etc.
This is one of the basic courses of the department of law. This course aims to provide students with knowledge of labour laws, especially the nature and scope of labor law, the rationale of labor laws in organizations, the international labor organization, the labor laws of Bangladesh, occupational hazards and risk, managing employee relations at work, safety and security, Wage Board, CBA, Trade Union and rights and liabilities of both the employee and emplyer. Outcome of this course is to demonstrate an appreciation of the industrial, economic and social contexts in which labour is regulated, to assess the rights of worker as expressed in the labour law of Bangladesh which developed through a long struggle, to explain the significance and content of the terms and conditions of employment and its relationship to industrial awards and workplace agreements.
- Teacher: Nuray Aktar
This course introduces students to the business world. Participants will develop an understanding of the major tasks of an organization those are essential to run a successful business, such as accounting, marketing, finance, Â information and communication technology, human resources, production and importance of ethics to make a business sustainable. Basically, this is a foundation course for students to help them to develop knowledge and acquire skills, which are mandatory for their further studies in business education.
This course introduces students to the business world. Participants will develop an understanding of the major tasks of an organization those are essential to run a successful business, such as accounting, marketing, finance, information and communication technology, human resources, production and importance of ethics to make a business sustainable. Basically, this is a foundation course for students to help them to develop knowledge and acquire skills, which are mandatory for their further studies in business education.