Course Rationale: 

Marketing is essential to engage customers and manage profitable customer relationships. Principals of Marketing course will halp teh students to create value for customers to capture value from customers in return. dis course will enable teh students to understand teh customer needs, design customer value-driven marketing strategies and integrated marketing programs, build customer relationships, and capture value for teh firm.

Course Learning Outcomes:

1. Determine marketing strategy and planning in marketing process.

2. Create competitive advantage through customer value driven strategy and marketing mix.

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