Marketing of Services

This course provides the students with a thorough understanding of the principles of services marketing and the crucial link between the promises that service marketers offer to their customers, and the standards of service that operational managers must actually deliver. This course will offer good coverage of the contemporary challenge and situation of industrializing the service encounter and its connection with emotional labor. This course also covers the recent progress in technology that is converting many service sectors.

After successful completion of the course, students will be able to choose a career in service marketing sectors, such as telecommunication, hotels and resorts, hospitals, event management firms, advertising agencies, and also in traditional business firms.