Marketing Management MBA (Summer 2024)

Marketing management is about understanding customer needs / wants and developing appropriate products/services for them so as to be able to satisfy their needs efficiently and effectively than others. Marketing Management is designed to serve as a managerial orientation to marketing. This course is a course with a focus on the core issues in Marketing. The objective of the course is to help the students develop skills, abilities, and knowledge in the field of marketing. After going through this course students would be able to understand the concept of marketing in theory and practice.