Course info

PHR-09165213 : Pharmaceutical Marketing and Management
Instructor: Md. Rajaul Karim.
This course is assigned to learn about the marketing strategy and business management of a pharmaceutical company and to self-develop the incumbent to furnish the employment field. So the that the course materials are relevant to the present and modern need of the stake holder.
Rationale: Pharmaceutical Management is a comprehensive introductory course on the management process from a manager’s perspective, with particular emphasis on the skills, competencies, techniques and knowledge needed to successfully manage pharmaceutical company.
Course Learning Outcomes (CLOs): To manage business strategy, development and planning of a pharmaceutical company in dynamic global environment and solve problems in companies by offering a set of analytical tools.