This course will reflect the essential marketing theories and concepts within the context of the hospitality and tourism industry. This course will enable students to become practitioners of tourism marketing through a series of exciting, competitive, and interactive tutorials. At the end of the course student should be able to:
1: Determine tourism marketing strategy and planning in tourism and destination marketing program.
2: Create Problem-solving skills in tourism and destination marketing by offering a set of analytical tools. (i.e. frameworks, concepts, models, and techniques).
  • Enrolled students: 7