This course hopes to keep our MBA students in the cutting edge of today’s marketing practices. This class will explore the opportunities and challenges presented by a popular business practice - Customer Relationship Management (CRM). CRM is considered the new "mantra" of marketing. Students should be able to show their understanding of CRM concepts and knowledge by applying those in their forum discussion, weekly quizzes, assignments, case studies discussions, presentations, and term projects. At the end of the course student should be able to:
1. Students would be able to exhibit robust conceptual knowledge in the functional area of customer relationship management (CRM).
2. Students will demonstrate effective understanding of relevant functional areas of the foundation for CRM, the meaning of "creating value" for customers, and the key elements of implementing a CRM strategy consistent with the changing legal and ethical parameters in business.