Branding plays the most vital role to create image for an organization. In this course, students will learn the impacts of favourable and memorable brand experiences to compete in the hyper competitive environment. They will also learn about the significance of brand knowledge to increase brand equity. Students will become acquainted with cutting-edge frameworks, concepts and tools of modern branding strategies.
- Teacher: Ujjal Yaman Chowdhury
- Enrolled students: 10