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The use of Internet as a global communication medium has been the recent trend in the business. Internet has been treated as the channel for business communications and transactions, and has achieved stature equal to that of traditional print and broadcast media. The increasing prevalence of the Internet and the improving skills of marketers in using this new medium have made the Internet everywhere in the lives of both consumers and business. This course provides an introduction to topics in electronic marketing such as ebusiness model, mobile marketing, and social networking marketing. This course involves acquiring skills and knowledge of current e-business models and applying the e-business concept to develop strategies to enhance customer relationships, competitiveness, and profitability.

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Almost all of the companies around the world have a very common dream to establish a very popular and secure brand image. Integrated marketing communication (IMC) carries a significant part in communicating the brand message to the target audience. It helps to integrate all essential components of marketing to communicate a similar message to potential and existing end-users. In the long run, the importance of creating brand awareness and image through the IMC process is undeniable. Companies practising IMC not only successfully promote their brands but also develop trust among target customers, which ultimately leads to a very strong base of customer loyalty. In this course, a student will learn how to blend all the elements of the promotion mix to elicit positive responses from the customers in a consistent way by establishing a strong brand identity and image.
This course hopes to keep our MBA students in the cutting edge of today’s marketing practices. This class will explore the opportunities and challenges presented by a popular business practice - Customer Relationship Management (CRM). CRM is considered the new "mantra" of marketing. Students should be able to show their understanding of CRM concepts and knowledge by applying those in their forum discussion, weekly quizzes, assignments, case studies discussions, presentations, and term projects. At the end of the course student should be able to:
1. Students would be able to exhibit robust conceptual knowledge in the functional area of customer relationship management (CRM).
2. Students will demonstrate effective understanding of relevant functional areas of the foundation for CRM, the meaning of "creating value" for customers, and the key elements of implementing a CRM strategy consistent with the changing legal and ethical parameters in business.
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